The highly sexual art of selling perfume...

             Advertisement is use to let people know the emerging of the brand in the market and it also use to reinforce people mind about the brand. People that have use the brand before might forget about the brand if there is no advertisement going on. Advertisement also can effects people’s mind by creating salience which is the propensity of consumer to think about the brand when they in the purchase occasion. Other than that, advertisement has to use attractive pictures and images to attract people’s attention to see the ads. Some advertisers uses sexy pictures that is surely to attract people attention to see the ads but it is not appropriate to use and it will touch sensitivity issues among races as well. 

            Advertisers is largely using sexy picture to advertise the perfume because they think that sexy images will attract most people attention. Sexual images in advertising and throughout the media define what is sexy and more importantly who is sexy and sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishists products, imbues them with an erotic charge – which dooms us to disappointment since products can never fulfill our sexual desires or meet our emotional needs (Kilbourne1999). Sexy pictures is really attractive but the question is should consumer buy the product advertised? The answer is the products advertise using sexy images is not necessary good. Two thirds of women thought that advertisers had gone too far in using sex to sell product and use of sexual imagery in advertising has been criticized on various grounds and religious Conservatives often consider it obscene (Banisauskas 2010). Moeran (2011) has stated that, in selling perfume is not essential in using attractive images because people bought a perfume based on the smells and not the model they use for the advertisement. The authors further states that, the model they use foe the advertisement is not so much regarded as the essential part because if the smells is not nice that people won’t buy the perfume. All in all, the use of sexy images is not a promised that sex always the essential ways of selling products.

Reference List

Banisauskas, T 2010, 33+ Inappropriately Sexy Ads, viewed 10th June 2012,
< http://www.boredpanda.com/sexy-ads/ >

Kilbourne, J. (1999). Can’t buy my love: How advertising changes the way we think andfeel. New York: Touchstone

Moeran, B 2011, The Colours of Smell: Perfume Advertising and the Senses, viewed 10th June 2012,
< http://openarchive.cbs.dk/bitstream/handle/10398/8371/Brian_Moeran_Advertising%20The%20Colours%20of%20Smell_2011.pdf?sequence=3 >